Cookies statement

Everything that Upper Dept. does is intended to provide you as a visitor with the best possible information. For this we use so-called cookies and pixels. Below you can read which cookies these are. Do you not want your data to be stored using these cookies? Then simply click on the ‘Decline’ button.

What do we use cookies for?

Some cookies are necessary for the full and proper functioning of the website. We always place these necessary cookies if your browser settings allow this. This also applies to Analytics cookies. These cookies map the use of our website, help us improve our website or keep track of whether advertisements have led to the completion of a form.
We also use so-called tracking cookies to make the website more user-friendly and personal and for advertising purposes. We only place tracking cookies if you give us permission to do so. By clicking on ‘Accept’ at the relevant permission request, you give permission for the posting. We use these cookies to get more information about our visitors and to create visitor profiles.
In addition, when you visit our website, tracking cookies are placed by third parties. Upper Dept. works together with third parties that use cookies to show advertisements tailored to your interests or to offer certain functionalities. Who places cookies next to Upper Dept. and for what purpose this happens can be found in an overview further down this page.

Do third parties receive the data?

We only share data with third parties if we deem this strictly necessary. We only do this with your explicit permission.

We share data with Hotjar.

Google Analytics

Upper Dept. has concluded a processor agreement with Google for the use of Google Analytics. This agreement ensures that the Google Analytics cookies are set in the most privacy-friendly way. Upper Dept. has not given Google permission to use information obtained through Upper Dept. for other Google services.

Your IP address is anonymized by default and we do not share this information with third parties, including Google itself. We do not create profiles based on user behavior for marketing purposes, nor do we keep your data across multiple devices.


To gain insight into where people look and click on our website, we use Hotjar cookies. The data collected by these cookies allows us to analyze what is done on the website. This in turn helps us to improve the website. This cookie is placed when you visit a page that contains the Hotjar code. The cookie contains a unique identifier (UUID), which makes it possible to track the same visitor across multiple pages and sessions. This session cookie is placed to let Hotjar know whether a visitor has been included in the sample.

Social media

Buttons are included on our website to promote or share web pages on social networks such as Facebook, LinkedIn and Instagram. These buttons work by means of pieces of code that come from Facebook, LinkedIn and Instagram or itself. Cookies are placed through this code. We have no influence on that. Read the privacy statement of Facebook, LinkedIn and Instagram (which can change regularly) to read what they do with your (personal) data that they process via these cookies.

Third partyTypeExpiration periodGoal
Google AnalyticsAnalyticalOne sessionGoogle uses these cookies to provide the website operator with an idea of ​​the visitor flows via the Google Analytics service.
HotjarFunctionalOne yearCookies are placed to gain a better insight into visitor behavior on our website. This then improves the user experience on the website and the channels used by Upper Dept.
Matomo AnalyticsAnalyticsOne sessionMatomo uses these cookies to provide the website operator with an idea of ​​the visitor flows via the Matomo Analytics service.